Wednesday, 27 October 2010

Getting Vanquished with viral marketing

As much as I love my vidjagames I'm as cynical as the next guy when it comes to marketing and advertising. It's one of the main reasons why I don't watch TV as nothing gets me more riled up than the latest pretentious arsery of car commercials.


The recent Halo Reach campaign was also full of bullshit. Nothing stinks more than trying to make a product or game seem holier-than-thou or emotionally moving when you go around and shoot alien fools in the face.


But this recent gem from Sega that puts a personal slant on the trailer for Vanquish struck me as pretty cool and interesting. Type in your postcode and you should see your street appear towards the end of the trailer, being obilterated just like San Francisco is in the beginning of the game. Try it out below.



 


It's the first time I've been impressed with an advert about a videogame. It's nothing groundbreaking but by offering some interaction rather than smacking you in the face with its message, I feel a little more receptive to its presence.


Is this an indication of a new type of marketing? Or just a one-off by someone bold enough to push through a crazy idea to fruition? I bring this up because I'm intrigued as to the current trend of interactive content prior to a game release.


With Dead Rising 2: Case Zero we have a prelude to the main game and also the ability to transfer content over from to the main game once it's released. The same with Need for Speed: Hot Pursuit - the demo allows you to begin levelling up and will transfer that progress on acquiring the full game. Could advertising be next on the agenda? What do you think?


3 comments:

  1. Looks cool. Seems more of a gimmick than anything more life changing. I wish they could e done something lime this with Bayonetta though. Oh what a luurvely tea party. Lol

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  2. My just-got-up response is 'Oooooh!' - that was better than I expected. Very cool. Very interesting too.

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  3. Looks pretty weird when you live in the country. Seeing sheep, cows and a stray tractor getting microwaved is cool and hilarious.

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